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Intergrated Brand Marketing Plan

  As part of our brand marketing plan we have uploaded content on our social media pages to show what our organisation is about. 1.      Marketing methods Show what our organisation is about on YouTube, Facebook, Twitter and Instagram by uploading content that shows what we do as an organisation and also share our success stories while trying to recruit new members to join us by volunteering. 2.      Video marketing and social media marketing This is to help people connect with us and to learn more about our organisation , this will be done through uploading things on our pages. the aim of this is to create new relationships and also remind existing relationships that we are still around. 3.      Information Make sure we are using the right content and making our intentions clear. It’s important for the people to know exactly what we do; therefore we are responsible of sending out the appropriate message and not getting anyone confused. The aim to promote what we have analysed and the

Online reputation strategy

    Answer promptly and respectfully responses prevent frustrated users from posting negative feedback and show the customer you place a high value on helping them. It helps the organization to avoid having negative reviews if the admin is always active. ·           Answer with enthusiasm to show the customers that you really want to help them solve whatever problem and show interest to what is being said. Empathy comes across good, showing people that you care matters. The general aim for our online reputation is to avoid getting customers annoyed with us because our organisation is there to help people. We want to please ever yone but realistically speaking, we would never be able to answer every question as fast but the goal is to actually reply. ·           Addressing all negative reviews without making excuse, take responsibility for whatever complaints we get and try to fix all those mistakes and apologize. ·           Make it easy to find our page when people are searching for o

HIV AND AIDS POLICY

  Our organization will not and does not discriminate against colleagues or applicants having, perceived as having, living with or otherwise affected by HIV or AIDS. We treat HIV/AIDS the same as other illnesses in terms of all of our employee policies and benefits, including health and life insurance, disability benefits and leaves of absence. In accordance with applicable laws, we provide reasonable work accommodations when needed for qualified individuals. All colleagues must adhere to our non-discrimination policy. Colleagues who refuse to work with, withhold services from, harass or otherwise discriminate against another colleague because of his/her having HIV/AIDS, being perceived as having, living with HIV/AIDS, or being otherwise affected by HIV/AIDS, will be subject to discipline and/or other corrective actions. We encourage routine, confidential, voluntary testing and counseling as part of its education and awareness programs. HIV and AIDS are treated confidentially as medica

4 ANNUAL EVENTS

  1. Reb chip week We will celebrate the people who are have been substance free for 2 yrs and more by handing them new chirps.  Date: 28 October 2022 Venue: CTDC hall  Time: 3pm-5pm  refreshments to be served later 2. Bake off A bake-off is a family-friendly fundraising event that’s sure to get the whole community involved! Encourage volunteers to make their best cakes and pastries and bring them to your event. Give them individual stations where they can offer attendees samples. To raise money, charge a small admission fee for guests Date: 11 November 2022 Venue: CTDC yard Time: 1pm- 7pm Money raised from bake off will be used to help with resources for the organization.  3. Paint Run Paint runs put a colorful twist on the classic 5K. The runs are popular on social media for their fantastic photo opportunities! Have participants sign up.  Date: 1st December 2022 Venue: tba Time: TBA notice: only people who have been sober fpr at least 6 months will be allowed at the event 4 . Multicu

Assignment 2: a. Outline the various challenges you encountered with regard to acquiring an online presence

  Creating a blog is not an easy task, especially when some sites refresh themselves or have random pop ups while you are setting up the site. The aim problem was establishing the style of look for my blog as there are many layouts to choose from. I wanted a user friendly and clear look for my blog. I struggled to link everything together because on blogger the icons don’t appear and when you post something it takes a while for it to show unless you refresh the page. I had a few issues with creating a twitter account because it kept on making take that ‘’Are you a robot quiz’’ then would make me recreate an account again. Facebook and Instagram were much better. YouTube is user friendly. With all the socials I created I used the same logo and bio, to make each an everything look the same and making easy to create brand visibility.

VISION AND MISSION STATEMENT

  VISSION We strive relentlessly for a “DRUG FREE WORLAD” in which the abuse of licit substances is eliminated and there is a reduction in the demand, supply, use and abuse of illicit substances. MISSION We are dedicated to strengthening protective factors against substance abuse, in collaboration with diverse local and international organizations, through the implementation of treatment and prevention programs. We aim to provide a supportive environment for employees and stakeholders that build commitment and competencies.