Online reputation strategy

Answer promptly and respectfully responses prevent frustrated users from posting negative feedback and show the customer you place a high value on helping them. It helps the organization to avoid having negative reviews if the admin is always active.

· Answer with enthusiasm to show the customers that you really want to help them solve whatever problem and show interest to what is being said. Empathy comes across good, showing people that you care matters.

The general aim for our online reputation is to avoid getting customers annoyed with us because our organisation is there to help people. We want to please ever

yone but realistically speaking, we would never be able to answer every question as fast but the goal is to actually reply.

· Addressing all negative reviews without making excuse, take responsibility for whatever complaints we get and try to fix all those mistakes and apologize.

· Make it easy to find our page when people are searching for our pages, this will be done through posting a lot of content and making sure good reviews are what people find when they look for our organisation.

· Create a consistent brand throughout our social media, this will be done by handling every issues and addressing the common questions. People often ask the same questions, everything posted will also be posted on our other social Medias that way it’s easy to find the most common questions.

· Brand identity is important and everyone will be able to recognise us by us having the same profile pictures on all our social networks.

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4. SUCCESS STORY: ROAD TO RECOVERY

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PRESS RELEASE: YOUTH OUTREACH CAMPAIGN

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Cape Town Drug Counselling Centre

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