Intergrated Brand Marketing Plan

As part of our brand marketing plan we have uploaded content on our social media pages to show what our organisation is about.

1. Marketing methods

Show what our organisation is about on YouTube, Facebook, Twitter and Instagram by uploading content that shows what we do as an organisation and also share our success stories while trying to recruit new members to join us by volunteering.

2. Video marketing and social media marketing

This is to help people connect with us and to learn more about our organisation , this will be done through uploading things on our pages. the aim of this is to create new relationships and also remind existing relationships that we are still around.

3. Information

Make sure we are using the right content and making our intentions clear. It’s important for the people to know exactly what we do; therefore we are responsible of sending out the appropriate message and not getting anyone confused.

The aim to promote what we have analysed and the information we put out is to help us get more customers.

4. Stay on top of trends

The aim is to know what the target audience likes and what will appeal to them. Posting on social media requires you to know what works and what content works for which social network.

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HOW TO CONTACT DRUG COUNSELLING CENTRE

Founder: NICOLE Van Vureen Call: 021 447 8026 email: cdr2065@gmail.com address: 1 Roman Way Cape Town 7405 Visit Our social media FACEBOOK: (2) Cape Town Drug Counselling Centre | Facebook YOUTUBE: Cape Town Drug Counselling - YouTube TWITTER: : Cape Town Drug Counselling (@drug_cape) / Twitter : Cape Town Drug Counselling (@drug_cape) / Twitter INSTAGRAM:

Assignment 2: a. Outline the various challenges you encountered with regard to acquiring an online presence

Creating a blog is not an easy task, especially when some sites refresh themselves or have random pop ups while you are setting up the site. The aim problem was establishing the style of look for my blog as there are many layouts to choose from. I wanted a user friendly and clear look for my blog. I struggled to link everything together because on blogger the icons don’t appear and when you post something it takes a while for it to show unless you refresh the page. I had a few issues with creating a twitter account because it kept on making take that ‘’Are you a robot quiz’’ then would make me recreate an account again. Facebook and Instagram were much better. YouTube is user friendly. With all the socials I created I used the same logo and bio, to make each an everything look the same and making easy to create brand visibility.

2. SUCCESS STORY: UNIVERSITY TOUR ON DRUG AWARENESS

The drug awareness week is an annual, week-long, health observance that inspires dialogue about the science of drug use and addiction among youth. It provides an opportunity to bring together scientists, students, educators, healthcare providers, and community partner to help advance the science, so that we can improve the prevention and awareness of substance misuse in our own communities and nationwide. This year we had a much bigger budget and we used it to the full extent by covering 20 high schools and visiting CPUT, UWC and UCT then took to the streets of Johannesburg. We would like to thank our sponsors for making all of this possible, the community member who work hand in hand with us. We are nothing without you but mostly, our great team for always going above and beyond the scope. Thank you

Cape Town Drug Counselling Centre

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